Shaping The Future
Imam Saud Bin Faisal Rd, AlMalqa
Saudi Arabia
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Boutique Group

Boutique Group (BG) is a regal brand that revives the royal palaces and creates one of a kind journey that narrates the glorious Saudi history.

Arising from the sand grains of Saudi, BG brand is the custodian of Saudi heritage that manages and revives the royal and historical palaces around the country, creating a luxurious exclusive hospitality journey through the aroma of history.


We narrate the glory of our rich history in a contemporary spirit, shaping a bright future. STF was supporting BG with Cultural Advisory to strategize the launch of the brand through Content, design, and consultations, aiming to enrich and develop the proper content that reflects the brand personality and image.

  • Strategy

    Advisory, Digital, Agency

  • Client

    Boutique Group (BG)

  • Services

    Cultural Advisory, Communication/ Content Strategy, Brand Enhancement, Website UX/UI