Working with Shada was an inspiring journey. The design team was focused on creating an elegant profile that reflects Shada’s philosophy. While the other main goal was to develop an integrated marketing communication IMC strategy that narrates their story perfectly.
As STF our goal was to design an effective communication approach that delivers the rich concept of Shada Hotels, broadens its consumer reach, and attracts them with its traditional essence. For the positioning, an evaluation was conducted based on three international brands that share the same field as Shada Hotels, and three others that have a different field, to vary the resources and get more precise results. The Shada Hotel IMC strategy aims to create a cross-channel presence that considers a customer’s entire journey, not just where they get the work done. The goal was to build an emotional connection with the hotel’s customer base and increase consumer reach.