Project Description
Alistithmar Capital also known as the Saudi Investment Bank, SAIB, was founded in 1977 as a joint-stock company specializing in investment banking, share trading, asset management, leasing, mortgages, insurance and credit cards. SAIB also offers traditional wholesale, retail and commercial banking products and more recently the financing of quasi-governmental and private industrial sectors for facilitating foreign import trade and supporting Saudi exports.
Advisory
STF collaborated with the SAIB team in the development of a thorough marketing and communications strategy that would target the complex network of shareholders which include corporate clients, partners, regulators and more. At that point, the 4 decades of experience SAIB had gained was considered in the development of a growth focused marketing strategy, especially noting the late 2010s as a period of transformation for the Saudi banking industry.
Agency
Building upon the trajectory of the marketing and communications strategy, STF designed the SAIB annual report for fiscal year 2019-2020, which mostly focused on technicalities relevant to partners and regulators. STF targeted the general public through a parallel work stream involving content creation and video production which were circulated through promotional marketing campaigns.
