Project Description
Abdullah AlOthaim Investment Company (AO), is a regional company with over 20 years of experience in the operation and establishment of multiple retail subsidiaries that cross entertainment, hospitality, fashion, real estate, food and beverage. Recognized by the prestigious Construction Week as one of the Top 50 GCC Developers, AO has a strong retail presence across the Middle East across the Gulf and Egypt.
Advisory
STF wrote, produced and planned the publication of multiple AO videos as part of the rebrand announcement. The bite sized infographic video acted as a pillar of the campaign to build anticipation and activate the announcement set the stage for subsequent videos which linked the 2 decade legacy to future plans and transformative business developments.
Agency
STF spearheaded the AO rebrand, whereas public perception blurred the distinction between the publicly listed Abdullah AlOthaim Grocery chain and the Abdullah AlOthaim Investment Company, . STF creatively designed a new brand identity with a vibrant color scheme reflective of the company’s commitment to continuously pushing the limits of retail, development, hospitality and entertainment. STF executed and managed the roll out of the rebranding exercise across multiple mediums.
Digital
STF wrote, produced and planned the publication of multiple AO videos as part of the rebrand announcement. The bite sized infographic video acted as a pillar of the campaign to build anticipation and activate the announcement set the stage for subsequent videos which linked the 2 decade legacy to future plans and transformative business developments.
Advisory
Disruptive Transformation
Agency
Brand Applications & Guidelines
