Project Description
Boston Consulting Group (BCG) is a global consulting firm that partners with leaders in business and society to tackle their most significant challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963, and today it works closely with a diverse portfolio of clients to embrace a transformational approach aimed at benefiting stakeholders, empowering organizations to grow, build sustainable competitive advantage and drive positive societal impact.
Advisory
BCG’s long standing partnership with STF began on multiple naming projects in the form of collaborative workshops, whereas STF acted as a cultural advisor and subject matter expert providing key insight into context and historical nuances. The partnership centered primarily on brand development for newly established and start-ups of the ever growing Public Investment Fund portfolio.
