Project Description
Boutique Group is a leading Saudi hospitality company, that presents a unique approach to creating an ultra-luxury experience for its guests. Boutique Group transforms palaces in Saudi history into luxury hotels and resorts that act as emblems of a diverse cultural legacy. Boutique Group properties intend to transform the Saudi hospitality industry and establish our diverse offerings to become a leading tourist destination, where tales of a Saudi life are showcased in the rooms, lobbies and views of these magnificent hotels.
Advisory
STF collaborated with the Boutique Group team in navigating the corporate launch through curated design assets and key messages. As a national brand, STF provided consultations on the development of marketing materials such that they navigate diverse contexts and attune to cultural nuances. The objective of the collaboration was to enhance and enrich marketing communication to best reflect the regal elegance of the brand and its offerings. STF also acted as a historical fact-checker and cultural advisory, which streamlined the output of the multiple agencies working together to produce design deliverables.
Digital
STF focused on the creation of exquisite web designs that showcase the opulence and unique experiences of Boutique Group properties. Our creative team developed web content and imagery that are rich, immersive and informative. Our objective was to engage web visitors with compelling storytelling that captures the historical legacy of each property. Finally, we emphasized the development of high-quality web imagery that encapsulates the elegance and charm of Boutique Group’s luxury offerings, eventually enticing potential guests to indulge in a world of luxury and sophistication.
