Project Description
Farina is a Riyadh based pizzeria and bakery, providing an authentic dine in, delicious take out and corporate catering options for its customers. Farina’s Italian inspired menu and decadent pastries are made fresh to order by a team of trained and experienced masterchefs. Farina has maintained its excellent reputation by valuing the use of high-quality fresh ingredients and maintaining customer satisfaction.
Advisory
STF partnered with Farina in an advisory capacity, to consult on the marketing and communications strategy. In a highly concentrated food and beverage market, it was essential for business sustainability to increase brand awareness and build a loyal customer base. The efforts and strategies developed at this time, proved to be successful as showcased by a record high Google Rating of 4.7.
Agency
STF’s collaboration with Farina tapped into multiple disciplines, primarily the holistic visual brand development that draws inspiration from the Farina cuisine. The minimal cursive font was selected as the main pillar of the logo, which incorporated playful elements of curvature that elevated the overall brand identity. Once finalized, the brand was reflected into multiple stationary, commercial and interior design brand applications.
Digital
As a full-fledged business partner, STF worked closely with the Farina team to produce the visual assets and videos for the social media marketing campaign. Objective was to create engaging content that would allow Farina to stand out and acquire a market share of the baked goods and Italian cuisine subsector of the food and beverage industry.
Digital
Social Media Development & Management
