Project Description
HOOK’s humble beginnings from a burger food truck, grew into an incredible success story that developed into a casual dining experience. Founded by a Saudi young man with a passion for premium cuts of meat. His culinary prowess enabled him to transform from a single menu item into an impressive menu that transcends a curated selection of cuisines. From the Wagyu burger to the exquisite Vermilion steak, Hook has become a staple for Riyadh diners.
Agency
The STF creative process of developing the HOOK brand identity began with a deep exploration of the restaurant’s core values and unique selling proposition. This involved defining HOOK’s character, target audience and the experience it aspires to evoke to its growing customer base. The final design and metallic color scheme reflect a sense of an elevated industrial quality, counterbalanced by the playful take on the name HOOK which is often associated with seafood rather than meat.
Spaces
Our creative designers listened to the client’s vision and translated that into a one-of-a-kind look where every element perfectly fits, creating an elegant end product where the mood board showcases luxury, classic yet fun elements, including paintings all around the place with people holding burgers.
Agency
Brand Applications & Guidelines
