Revolutionizing the Industry
KONOZ is a mixed-use first of its kind ‘City within a City’ structure, developed, operated and executed by the Abdullah AlOthaim Investment Company (AO), one of the leading retail conglomerates in the region. KONOZ is estimated to cost upwards of 7 billion Saudi Riyals, and is located in Riyadh’s bustling downtown on King Fahad Road.We are proud to have been part of this monumental development, which will contribute to the transformation of Riyadh, from the early days of design and concept development, alongside the award winning UK based architecture studio, Benoy. Stf creation , benoy implement
Advisory
STF’s specialized Public Relations team planned and executed the strategic announcement of the KONOZ project to a local and international audience. The PR campaign targeted the general public, potential partners and the public sector in the historic announcement which took place on new year’s day 2023. The selection of the date was symbolic of a new dawn of the AO and an impressive addition to their vast real estate portfolio.
Agency
STF leveraged the project concept in the development of the modern KONOZ brand. KONOZ is the Arabic word for jewels, such that the brand identity is timeless in its symbolization of precious gems. Furthermore, STF created a comprehensive guidebook of marketing collateral that supported the public launch of the brand on the 1st of January, 2023, overcoming the challenge of integrated marketing that spans various industries such as retail and hospitality on a local and global scale.
Digital
STF designed, developed, and executed the KONOZ website from A-Z, whereas the jewel theme was a subtle nod to the brand throughout the website. We implemented an interactive and innovative site layout with dark backdrops to focus user attention on the core design asset, the jewel. On a parallel work stream, STF produced a series of videos to announce KONOZ launch, the promotional clips were carefully orchestrated to highlight the scale and innovation of the development and the synergy of public and private sectors in the elevation of Saudi quality of life and international tourism.
Agency
Brand Applications & Guidelines
Digital
Social Media Development & Management
Design & Media Production
