National Cybersecurity Authority
Project Description
The National Cybersecurity Authority (NCA) was established by Royal Decree in 2017 to serve as the national authority on cybersecurity, whereas it exercises regulatory and operational functions on public and private entities in an increasingly globalized and digitized economic landscape. According to official charter, cybersecurity is defined as the protection of information technology systems and networks and components of operating technologies. The mandate on the authority has been to protect national cybersecurity interests, particularly in critical high risk infrastructures.
Agency
NCA launched a national cybersecurity competition which invited the general public to get involved in building a strong and impenetrable cybersecurity network. STF subsequently strategized and executed the social media strategy to communicate the competition to the masses. Upon immersing themselves in the competition and its core objectives, the STF team drafted key messages and designed engaging artworks, which lead the competition digital marketing campaign.
Digital
As part of the cybersecurity competition digital marketing campaign, STF wrote and produced a promotional infographic video. Upon extensive brainstorming 3 creative video scripts were drafted and the final approved video content was translated into 7 languages to maximize international reach. The strategic announcement of the competition leveraged by the strong media assets, generated a sense of individual and government involvement in the cybersecurity initiative, an essential symbiotic synergy between the facets of society.
