Project Description
OPTIMUM specializes in sustainable solutions, oil and fuel contamination control. Providing business with optimal solutions using the most advanced technologies that prioritize cost efficiency and environmental sustainability. OPTIMUM aspired to become the industry pioneer in incorporating eco-friendly practices and transforming conventional non-sustainable oil solutions.
Advisory
As an advanced technology B2B company, OPTIMUM requires a well-defined communication strategy to serve as the linchpin for conveying the innovative nature of their offerings to a highly specialised industry audience. STF developed a strategic approach to communications that will enable OPTIMUM to articulate the value, reliability and cost-effectiveness of their solutions, fostering trust and interest among potential clients and partners while solidifying their position as industry leaders.
Agency
STF executed an outstanding brand identity that captures OPTIMUM’s forward thinking and innovation in the use of colors and visual attributes. Upon carefully defining the target audience, identifying current and future challenges, areas of improvement, the STF team of creative experts were able to craft a compelling brand narrative to an advanced technology company.
Digital
As a start-up in the highly specialized field of oil and fuel a strong web presence is paramount for showcasing expertise and attracting industry partners. STF designed and developed the website to emphasize environmental benefits, cost efficiency and long-term sustainability of solutions while providing comprehensive information about OPTIMUM service and products.
Agency
Brand Applications & Guidelines
