Project Description
Palmera is a commercial real estate square, focused on catering to fine dining food & beverage options in a single location. Riyadh’s booming real estate market establishes high barriers to entry that require steep competitive advantages. Aside from its unique business model, Palmera prioritizes commercial accessibility by setting leasing prices commensurate with prolonged leasing periods and integrated facility management services.
Agency
STF designed the unique Palmera brand identity, clearly reflecting the brand attributes into the visual identity. The minimalist font was selected to evoke a sense of effortless luxury, with subtle placement of geometric iconography throughout. The green and golden hues defining the color scheme are emulating the palm tree and its natural desert habitat, which was the original inspiration for the brand name.
