Project Description
Rua Al Madinah Holding is fully owned by the Public Investment Fund, and was incorporated to lead the National Transformation Program of Vision 2030. Rua Al Madinah plans to transform the spiritual tourism industry in the holy city of Madinah, by creating timeless experiences rich in tranquility and serenity. The company’s key corporate values include environmental sustainability, whereas the approach to design and construction has been to preserve and elevate.
Digital
STF wrote, directed and produced Rua Al Madinah 92nd Saudi National Day video ad, which artistically showcased the nuances of Hejazi culture and the geographical anomalies native to the Madinah region. Our creative team undertook a novel approach that weaved distinct regional symbolism to a grander sense of Saudi nationalism. The short film in a poetic sense was a celebration of Madinah by the people of Madinah.
