Project Description
Shada Hotels is a Saudi hotel chain established by the Shada Hospitality Company. Their pilot property in Jeddah’s bustling AlShatea district success, resulted in expansion plans with two upcoming properties one in Jeddah and the other in Dubai, UAE. Shada Hotels is designed to incorporate elements of Asiri hospitality into the interior design and the experience as a whole. Shada Hotels is expected to further grow locally and regionally as the hospitality industry has continued to exponentially grow in unprecedented ways.
Advisory
A strong brand identity that is communicated across multiple mediums, most importantly the company profile, is essential to convey the unique cultural and Asiri hospitality experiences the Shada Hotel offers. STF collaborated with the Shada team in developing a brand that instills trust and recognition among both local and international guests, providing a foundation for consistent branding across marketing and communications efforts.
Agency
STF in its advisory capacity, emphasized the critical role of a robust communications strategy and plan in enhancing and growing Shada Hotel’s market presence. Our comprehensive approach involved crafting a clear and compelling narrative that showcases the unique cultural aspects, services and experiences offered by the hotel, tailored to resonate with diverse target audiences. By implementing our well-structured communications strategy, Shada Hotels was successful in effectively building brand awareness ultimately driving business growth in the competitive hospitality sector.
