Project Description
Siegel+Gale was founded on the premise that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries set out to help organizations create simpler experiences that better serve their audience and bottom line. Ever since, the brand strategy, design and experience firm has partnered with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh.
Advisory
Siegel+Gale’s long standing partnership with STF began on multiple early stage brand development projects in the form of collaborative workshops, whereas STF acted as a cultural advisor and subject matter expert providing key insight into context and historical nuances. The partnership centered primarily on name generation and brand development for newly established and start-ups of the ever growing Public Investment Fund portfolio.
