Project Description
Founded in 2021, SuhailPartners LLP is a prestigious Saudi independent law firm. The founding ethos of the firm is elevation of the practice of law, perception of the field practitioners, the market and ultimately the individual. SuhailPartners has been driven to exceptionally swift recognition by a team of highly-skilled lawyers with over 20 years of experience in a multitude of legal practices; including but not limited to M&As, capital markets and governance.
Advisory
As showcased by SuhailPartners’ astounding commitment to resonating societal and industrial change, our collaboration with the firm included a comprehensive study into enhancing the Employee Experience Journey. The unspoken internal code of operation of the firm was translated into an Employee Experience Journey study that reinstated their corporate values of teamwork, loyalty and corporate responsibility. Finally, the study reiterated the firm’s slogan of “Once a Suhail always a Suhail” by outlining various touchpoints of all junior, senior employees and partners.
Agency
STF lead the efforts towards the SuhailPartners complete rebrand, centered around the objective of uplifting brand visuals to be synonymous with the elite and selective service provided by the firm. Suhail is the Arabic name for the north star, and as such the branding derived heavy astronomical influences that transcend down into patterns and brand applications. The color scheme similarly centered around deep shades of indigo blue and subtle purple are infused to build upon the astronomical theme.
Digital
STF collaborated with SuhailPartners to produce the video visuals that announce the rebranding of the firm, their breadth of services and their extensive field experience. STF strategically bridged the gap between creative visualization and the traditional parameters of the legal industry in the production of a bilingual infographic video that incorporated the new and improved brand identity. Finally, STF consulted on the design of the rebranded website.
Advisory
End-to-end Journey Redesign
Agency
Brand Applications & Guidelines
