Project Description
Women Spark is an early-stage angel investor organization founded to empower and support female entrepreneurs, since 2014 they have contributed to more than 15 women lead start-ups in the MENA region. Women Spark is managed by a united community of investors, interested in distributive start-ups that lead to more equitable and inclusive economic growth. The initiative is actively contributing to the expansion of the digital economy by fostering an ecosystem of talented entrepreneurs, enabling them to access necessary resources.
Agency
Women Spark as the name suggests, is a highly dynamic, vibrant and forward thinking organization which required an equally vibrant brand identity. STF’s creative team applied contemporary art of pointillism into a digital format, further developed and enhanced to result in the final brand identity. The shades of purple color scheme showcased in the dispersion of multi-colored points away from the hollow center of the logo are indicative of the disruptive yet empowering ethos of the brand. As well as creating the content from A-Z including brand slogan, company profile, brochures, marketing materials, and much more.
Digital
STF collaborated with the Women Spark founding team to design and produce a compelling video visual that positions the organization as an business accelerator and tech hub nurturing the growing female entrepreneur ecosystem in the region. The video incorporated elements of the organization’s aspirational objectives to build awareness to the various targeted audiences, which include aspiring entrepreneurs and investors.
